Museum of Neon Art Museum Brand Identity
Genre: Brand Design
Year: 2025
Location: 216 S Brand Blvd, Glendale, CA
Museum of Neon Art Museum Brand Identity
Genre: Brand Design
Year: 2025
Location: 216 S Brand Blvd, Glendale, CA
The rebrand of the Museum of Neon Art (MONA) introduces a bold, modular identity inspired by the structure and glow of neon tubes. Playful colors, interactive visuals, and tactile illustrations create a dynamic, immersive experience across both digital and physical touchpoints.
The rebrand of the Museum of Neon Art (MONA) introduces a bold, modular identity inspired by the structure and glow of neon tubes. Playful colors, interactive visuals, and tactile illustrations create a dynamic, immersive experience across both digital and physical touchpoints.
Vision
MONA celebrates neon art by preserving its history and sharing its cultural value. It aims to grow education programs, connect with the community, and showcase both classic and contemporary works.
Vision
MONA celebrates neon art by preserving its history and sharing its cultural value. It aims to grow education programs, connect with the community, and showcase both classic and contemporary works.
Voice
MONA’s voice is bold and bright, like neon itself. It honors the craft, sparks curiosity, and connects generations through clear, vibrant storytelling.
Keywords / Bold / Creative / Approachable / Authentic
Voice
MONA’s voice is bold and bright, like neon itself. It honors the craft, sparks curiosity, and connects generations through clear, vibrant storytelling.
Keywords / Bold / Creative / Approachable / Authentic
Logo Concept
This logo is based on the structure of neon lights—glowing tubes that shape signs. The design turns these tubes into a simple grid to show the order, energy, and rhythm of neon work.
Logo Concept
This logo is based on the structure of neon lights—glowing tubes that shape signs. The design turns these tubes into a simple grid to show the order, energy, and rhythm of neon work.
Colors
Neon Pink / Neon Yellow / Neon Blue / Meon Green / Neon Orange / Neon Lemon / Warm Beige / Warm Black
Colors
Neon Pink / Neon Yellow / Neon Blue / Meon Green / Neon Orange / Neon Lemon / Warm Beige / Warm Black
Typography
Satoshi is a modern, geometric sans-serif typeface that feels clean, minimal, and versatile.
Typography
Satoshi is a modern, geometric sans-serif typeface that feels clean, minimal, and versatile.
